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“[Mayor Kip Holden] is going into the four-man race with more than $400,000 in his war chest and near-record approval ratings of more than 80%...[and] the experienced campaign team of Marmillion/Gray advising him and producing his media.”

- Baton Rouge Business Report, 8/25/08

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Case Study: DC Council
Home » Services » Strategic Communications Planning » Case Study: DC Council

The Challenge:

The Council of the District of Columbia needed a strategic plan to map out their priorities, goals, and objectives. Specifically, they wanted to build capacity in all aspects of their activities, evaluate overall operational effectiveness and business processes, and determine methods to assess how to improve overall management.

The Solution:

A high-powered core planning group, including the Council Chairman, was assembled and facilitated by Val Marmillion. MCo conducted an environment scan, stakeholder interviews, focus groups and produced a report of findings and a strategic plan.

The Results:

Blueprint for High Performance: Creating a Shared Vision 2008-2010

Services Provided:

  • Report of findings

  • Focus groups
  • General counsel
  • Stakeholder interviews

  • Strategic plan creation

  • Writing