Home » Specialties » Arts » Case Study: Arts Education Partnership
The Art Education Partnership (AEP) is a national coalition of arts, education, business, philanthropic and government organizations that demonstrate and promote the essential role of the arts in the learning and development of every child and in the improvement of America's schools. Since its founding in 1995, MCo has been working with the Arts Education Partnership (AEP) to ensure its future as the primary forum and meeting ground for organizations to explore how the arts can transform American education.
MCo assisted the Arts Education Partnership (AEP) in developing a broad coalition of national leaders to join with national, state, and local organizations on an agenda to restore imagination and innovation as key
outcomes of learning. This coalition included the National Education Association; the Manufacturing Institute, the education arm of the National Association of Manufacturers; NAMM: The International Music Products Association; the Ford Foundation; the George Gund Foundation; and the Arts Education Partnership, representing a coalition of over 100 education and arts organizations.
The ensuing brand, “the imagine nation,” has emerged and gained strength as a means of building skills of the imagination in children of all ages in order to meet the challenges of a global society.
Through research, an omnibus poll, and focus groups, MCo crafted messaging to reframe the argument for arts education and rally a strong grassroots network of support. MCo drafted a national poll to test messaging about the value and importance of arts education to develop skills of the imagination that lead to innovation.
MCo then identified three local sites in Oklahoma, Ohio, and Texas, where arts education was already having a demonstrable impact on students’ imaginative capacities and their potential for innovation. With those examples and the overwhelming public support displayed in the poll results, MCo reached out to regional and national media and members of the arts education and business community, as well as national, state and local policy makers as it began to build the “imagine nation” affinity group.
Since its launch in January 2008, the “imagine nation” initiative has already garnered national print and broadcast coverage. An “imagine nation” toolkit is available for use by educators, arts advocates and other supporters across the nation at: http://www.theimaginenation.net.
• Campaign development
• Coalition building
• Design and branding
• Findings reports
• Focus groups and surveys
• General counsel
• Grassroots organizing
• Materials creation
• Media Relations
• Promotion and publicity
• Strategic partnerships
• Video/audio production