"Marmillion helped us develop strategies for leveraging our existing work and translating what we are about to broader consistencies. Marmillion was extremely professional and ethical and they always did more than we expected."

- Sidney Coffee, Senior Policy Advisor, America's WETLAND Foundation

Join the MCO Newsletter

Featured Case Study: America's WETLAND
Home » Specialties » Environment » Featured Case Study: America's WETLAND
Click Here to Download the 6 Year Progress Report.

The Challenge:

The State of Louisiana is losing 25 to 35 square miles of coastal wetlands a year, yet only a limited number of people within the state, and even fewer nationwide, know the problem exists. Marmillion + Company was charged with raising public awareness of the impact Louisiana's wetland loss has on the state, nation and world and gaining support for efforts to conserve and save coastal Louisiana.

The Solution:

For what became America's WETLAND: Campaign to Save Coastal Louisiana, MCo researched and created and strategic campaign plan, that resulted in a powerful and consistent brand identity, core images, themes and messages that defined the loss and problem's impacts. MCo created outreach events and opportunities, while utilizing comprehensive print and electronic media strategies.

In order to support the dissemination of the campaign's messages and materials to key audiences, a strong network of cooperating organizations was developed, an educational infrastructure for children and adults was built, and private campaign funding was secured. 

The Results:

    The creation of he largest, most comprehensive public education campaign in the State’s history

    Since 2002 earned media placements that have reached billions through the world, through coverage of the issue and the campaign by Washington Post, The New York Times, Los Angeles Times, CNN, NOW with Bill Moyers, Boston Globe, Atlanta-Journal Constitution, Newsday, Seattle Times, Houston Chronicle, and many others

    Over 3.5 million hits a year on campaign website

    Establishment of the America’s WETLAND Conservation Corps an AmeriCorps program that engaged more thousand volunteers logging more than 3,500 hours in 2008

    Won more than 40 awards for campaign partnership, print, broadcast, and electronic advertising

Cooperating Organization network of close to 150 organizations representing varied interests like the The National Wildlife Federation, Ducks Unlimited and the National Audubon Society

     Numerous national summits and high profile events hosted, drawing leaders from cultural, eco-tourism, environmental and business communities

Services Provided:

Ad development/placement

Brand audits

Campaign development
Coalition building
Design and branding



Findings reports

Focus groups and surveys

General counsel

Grassroots organizing
Materials creation

Media Relations

New media and online strategies

Promotion and publicity


Special events

Stakeholder interviews

Strategic partnerships

Strategic plan creation

Video/audio production